A satisfied boss, Christian von Daniels wears a shirt produced by his own firm – made of an extremely fine yarn, dark blue with a contrasting white collar.
Today the classy label van Laack – founded all the way back in 1881 by Heinrich van Laack with the idea of creating high-quality, exclusive shirts – has been restored to its former glory by Christian von Daniels. Shirts, blouses and ties from this fashion firm are now on sale at 1000 points of sale worldwide. Van Laack also has flagship stores in Paris, New York, Vienna, Zurich, Moscow, Kiev, Singapore, Jakarta, Ho Chi Minh City, Hanoi, Kuala Lumpur, Jakarta, Dubai, Berlin, Düsseldorf, Frankfurt, Hamburg, Munich, Nuremberg, Stuttgart, Bern, Sofia, and Budapest.
The company had slipped into crisis in the 90s and was a brand on the decline. In 2002, however, Christian von Daniels, a textile manufacturer, boldly stepped in and acquired the company. As a passionate shirt manufacturer, he set himself the goal to further increase the exclusivity of the Van Laack brand.
The signature feature of van Laack shirts are their high-quality, exclusive fabrics made by Italian weavers. “The heart of a good shirt is the fabric,” says von Daniels, “if the fabric is no good you can’t save the shirt even with the best .nish around.” Von Daniels tests all fabrics, has them made up into made-to-measure shirts and washes, irons and wears the shirts to get a feel for the fabric.
Von Daniels is pushing ahead with international expansion. In 2002, nearly two-thirds of income came from Germany. Today it is less than half. An end to expansion is not in sight for von Daniels. “I’ll only think about that when the first van Laack boutiques have opened in the Arctic,” he quips.
Shoppers will be delighted to learn that van Laack shirts and blouses with be on sale this Christmas in Kuala Lumpur with discounts up to 50%!
In Kuala Lumpur, Van Laack products are available at the following locations:
Ground Floor, Pavilion KL
Ground Floor, Bangsar Shopping Centre
Concession counters in Isetan Gardens
and KLCC
Source: The Expat December 2010 Issue
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