Swiss Watch Gallery, the Malaysian owned regional luxury watch retailer, recently launched TIME KULTURE, featuring the newest novelties, at Pavilion Kuala Lumpur.
This contemporary watch showcase featured a line-up of the world’s most sought after and prestigious Swiss made brands which includes Ball, Frederique Constant, Longines, Oris,Maurice Lacroix, Tag Heuer, Tissot and Titoni.
Time Kulture is an inspiration to nurture the growing passionate demand for timepieces and serve as an informative platform for those seeking to purchase and know more about buying their first branded timepiece. This showcase featured an exciting and wide selection of watches to suit the different lifestyles of individuals such as iconic, sporty, classic, edgy, and stylish, aimed at men and women alike.
Watch lovers, fans and first time watch buyers were privy to experience the launch of Basel novelties from these leading brands, many of which were unveiled for the first time in Malaysia. Guests were able to preview these exclusive timepieces and had access to many exciting insights and activities from these prominent watch brands which included behind the scenes demonstration on various techniques of testing, and accuracy tests.
Sharan Valiram, Executive Director of Valiram owned Swiss Watch Gallery said, “A watch is now an essential accessory and a must have in the lives of the discerning consumer. Catering to this penchant for watches, TIME KULTURE premiered the best of what’s new, providing a platform for a seamless interactive showcase where consumers had access to many timepieces which had debuted here, and enjoyed a host of preferential privileges curated throughout the showcase.”
Sharan further added, “Consumers could also seek professional advice from our watch team who have their pulse on the industry encompassing a myriad of brands. Our watch specialists attend the SIHH and Basel watch fairs and undergo regular trainings to ensure they are kept abreast in the industry”.
The 5,400 sq ft. exhibition featured a line-up of leading timepiece brands in an open to buy concept setting with each brand outfitting its own ‘booth’ to stay true to its DNA.
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