Michael de Kretser, Chairman of the GO Group and CEO of Go Communications, has released a memoir on his lifelong adventures in the world of public relations.
GO For It! Is a book full of passion, ideas, adventures, bravery and, above all, fun. It is the story of a man who is never satisfied with the ordinary. It is the story of Michael de Kretser, Asia’s Mr Public Relations. It is the story of how he defied the naysayers, the ones who said “Don’t go there, Michael!” and “Now’s the wrong time, Michael” by building an Asian public relations network not once but twice in his illustrious career.
Some of the things you will discover when reading this book; how Michael persuaded the head of Madame Tussauds to put the Singapore Girl in his world-famous London wax museum; discover why it’s best to stay in a love hotel when opening an office in Taiwan; learn the advantages of opening an office above an Indian restaurant in Kuala Lumpur and more!
This book will not only entertain you with Michael’s charm, wit and sense of fun, but you will also discover Michael’s insightful mind hard at work for his clients. If you are a wise PR executive, you will read this book. And then reread it. Because you’ll learn more about PR and communications from Michael’s stories than in all those books full of graphs and statistics. And you will have more fun along the way.
GO For It! Is available at all MPH bookstores at a cost of RM32.90 per copy. All royalties from this book have been pledged to the National Kidney Foundation Malaysia. Order your copy online now by clicking on this link.
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