Nothing gets over the fear of failing than actually getting up and doing the thing! Tiger Crystal Fire Starter platform aims to empower Malaysians to go beyond just their day jobs, and to give the confidence to discover inner fires by picking up new passions.

Tiger Crystal’s Fire Starter District Festival is being held this weekend (June 2 to June 5) at Sentul Depot and it’s a LOT of fun in a great, hip space – worth adding to your weekend calendar! Read on to learn more!

Utilising AR (augmented reality) facial recognition and unique personality assessments to help fans discover what to try next, the Fire Starter campaign brings the realms of bouldering, dancing, rollerblading, jump rope, and football to the plate. All you have to do is check out https://firestarter.tigerbeer.com/, answer a series of questions, have the AR facial recognition do a scan, and get your best-suited passion point.

Then, fans can share results on social media platforms with the hashtags #TigerCrystalMY, #FireStarterMY, and #UncageYourInnerFire while tagging @TigerBeerMY to stand to win exclusive classes with mentors and weekly prizes related to your passion points.

Mentors behind the Fire Starter platform ready to pass on some useful tips and tricks via exclusive physical and virtual classes include:

• Wee Chong Hooi for rollerblading
• Janine Cherrie for jump rope
• Danny Lee for dancing
• Rubes Charles Leong for bouldering
• Patrick Tee and Charles Saw of D Skills for football

Action-packed weekends await fans who join the Fire Starter District Festival from June 2 to 5 at Sentul Depot. A perfect place to try out passions first-hand guided by mentors, participants will also get to add on to the excitement with redemptions of free bottles of Tiger Crystal at the end of their course and hang out with fellow fans who have unleashed their inner fire.

The journey doesn’t end there! The Fire Starter community will continue to grow in weeks to come with more exclusive classes, giving even more fans opportunities to refine and enhance skills in newly discovered passion under the guidance of experts.

“As a brand that is brewed for your fire, we want to empower Malaysians to master something they never thought possible. It can be challenging to know where to begin with a new passion, so we wanted to make it easier with our AR Filter. With a selection of only the best mentors and exclusive classes, we are excited to create a community where fans can uncage their inner fire with the passion points suitable for them,” said Joyce Lim, Marketing Manager of Tiger Beer Malaysia.

Join the Fire Starter Squad and redeem free bottles of Tiger Crystal at the Fire Starter District Festival.

For more information about Tiger Crystal and updates on the Fire Starter campaign, visit https://firestarter.tigerbeer.com/ and their social media pages at www.tigerbeer.com.my and www.instagram.com/tigerbeermy. Tiger Crystal and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Crystal advocates responsible consumption and urges consumers to not drink and drive.

*Images provided by Heineken.com.