In support of its laudable purpose, this terrific charity campaign in partnership with Hunger Hurts is offering Malaysians the chance to score a VIP Taylor Swift experience for two in Singapore!

Socioeconomic disparities are even more acutely felt during festive periods, particularly among society’s most neglected communities – the young, the elderly, and those without reliable access to food and shelter.

During this Chinese New Year season, RaiseTogether, a campaign manager for Malaysian charities, stands in support of Hunger Hurts Malaysia’s vital distribution of food aid and essential items to vulnerable communities across Kuala Lumpur and the Klang Valley.

RaiseTogether’s campaign, ‘In My Giving Era: The Taylor Swift VIP Concert Experience,’ seeks to raise funds for Hunger Hurts Malaysia. Lucky participants stand a chance to win two VIP tickets next to the stage at Taylor Swift’s ‘The Eras Tour’ show on March 8 at Singapore’s National Stadium, along with VIP merchandise, complimentary flight tickets from anywhere in Malaysia, and accommodation for a 2-day, 1-night stay. Additionally, the consolation prize includes two standard tickets to the same concert, also inclusive of flights and accommodation.

To join the campaign, visit our website: RaiseTogether x Hunger Hurts: In My Giving Era. The campaign runs from now until February 18, with winners announced on February 23.

Notably, 100 percent of the net profit from this campaign will be directed to Hunger Hurts’ meal distribution initiatives for low-income communities and families across the Klang Valley (‘One Meal,’ ‘Feed A Kid,’ ‘Projek Sekolah’).

Since their establishment in 2016, Hunger Hurts Malaysia has served over 10,000 beneficiaries in Kuala Lumpur, Shah Alam, Petaling Jaya, Seremban, and Sabah. The ongoing ‘One Meal’ programme, concurrent with RaiseTogether’s campaign, supports small F&B businesses owned and operated by B40 individuals, delivering hot meals to low-income families across the Klang Valley.

They are also introducing new initiatives like ‘Projek Sekolah,’ aiming to fulfill educational material wishlists for public schools and students, while continuing existing programs like ‘Feed A Kid’ to address child malnourishment.

RaiseTogether shines a spotlight on charities making a profound impact on their community. In a previous campaign, they collaborated with Hopes Malaysia, working to bring clean water to over 74 remote and rural villages in Kota Belud, Sabah. The prize for that campaign included two floor tickets to Coldplay’s recent concert in Kuala Lumpur.

“This campaign is a fun and meaningful way to provide relief for marginalised Malaysians struggling with financial uncertainty and food insecurity. We are grateful to work with charities like Hunger Hurts Malaysia that are actively driving change within our underprivileged communities. We hope our collective generosity can sustain their feeding programmes and empower our charity partner to reach more communities in need,” said Adam Khalid, founder and CEO of RaiseTogether.

For more information about RaiseTogether, the In My Giving Era campaign and how to participate, please visit https://raisetogether.asia. You can follow their progress and more information about Hunger Hurts Malaysia by checking out @raisetogether.asia on Instagram and Facebook.