If you like music, you’re gonna love this! Heineken has brought back its global music platform, “Refresh Your Music, Refresh Your Nights” – with a twist!

Music sounds better when it’s shared! Heineken® is thrilled to announce the revival of its global music platform, “Refresh Your Music, Refresh Your Nights.” This cross-genre, cross-cultural initiative encourages fans to step out of their musical comfort zones and embrace new sounds, broadening their musical horizons.

Central to this platform is the exciting introduction of the Heineken Fresh List, a dynamic digital experience designed to facilitate new music discovery and foster connections among music enthusiasts. The Fresh List encapsulates the essence of musical exploration, guiding fans towards refreshing music encounters.

What sets the Heineken Fresh List apart is its innovative approach to playlist creation on Spotify. Unlike conventional algorithms, this groundbreaking curation process, driven by the Heineken Refreshing Algorithm, deliberately introduces tracks that defy common preferences, offering listeners refreshing new musical experiences.

In line with Heineken’s spirit of innovation, this unique algorithm empowers fans to blend their playlists with friends and beloved artists, including Martin Garrix, Uriah See, and DJ Ashley Lau.

Here’s how to experience the Heineken Fresh List in a few simple steps:

Step 1: Visit the Heineken Refresh Hub at https://www.heineken.com/my/en/campaigns/heineken-music
Step 2: Select an artist or any of your friends to refresh your playlist.
Step 3: Connect using your Spotify account.
Step 4: Get your Heineken Fresh List and invite more friends to join!

Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, remarked, “At Heineken, we thrive on challenging conventions, infusing every experience with a unique twist for a fresher world. Introducing the Heineken Fresh List into the brand’s ‘Refresh Your Music’ global platform reaffirms this commitment. It’s about more than just music; it’s about redefining how we connect, explore, and enjoy together. Expect the unexpected because that’s what Heineken does best.”

Music aficionados in Malaysia can look forward to an electrifying music event – Heineken Refresh – coming soon to Kuala Lumpur. Heineken Refresh promises to transport revellers on a sonic journey filled with fresh tunes and spectacular audio-visual experiences.

Get ready for an exhilarating adventure with Heineken Refresh! Brace yourself as we unveil refreshing music experiences at participating outlets nationwide from April to June 2024. Anticipate a range of exciting activities, from immersive music games to pulsating outlet activations that will ignite your senses and keep you grooving all night long.

Don’t miss out on the excitement – follow Heineken on Instagram and Facebook for updates and details on how to join us for a sensational ride with Heineken Refresh!

Heineken and all associated events are strictly for non-Muslims aged 21 and above. We advocate responsible drinking – if you drive, never drink. Please #EnjoyResponsibly.