Join Tiger Beer at the launch party on May 10 with exciting activities and performances featuring South Korean rapper, Loco, at Tropicana Gardens Mall Convention Centre
Tiger Soju Flavoured Lager is a bold twist of Tiger’s iconic lager, flavoured with a touch of soju. It is easy-to-drink, with a hint of sweetness yet retaining the refreshing beer aftertaste. Tiger Soju Flavoured Lager, which boasts several versions, has been made available in Malaysia with Gutsy Grape.
Taking inspiration from the rising prominence of K-culture globally, this product brings a fresh drinking experience for consumers who are looking for an exciting fusion of progressive flavours and innovative experimentation. The campaign messaging of “Feel The Twist” aims to inspire consumers to tap into their playful side and freely express themselves in bold and playful ways, all while elevating their everyday experiences.
See the twist, taste the twist and feel the twist as you enter the world of Tiger Soju Flavoured Lager at the launch party happening at Tropicana Gardens Mall Convention Centre on May 10, 2024 from 7pm to midnight. At the event, guests can redeem complimentary Tiger Soju Flavoured Lager, experience complimentary makeovers with experimental styles, enjoy flavoured cocktails, and take part in exciting games to win exclusive Tiger merchandise, but that’s not all.
The event also features an exclusive pop-up by partner, MiX.STORE, where guests can try Asian snacks from the MiX.STORE x Tiger Soju Flavoured Lager space. Guests can also catch live performances by both international and local acts, including South Korean rapper Loco with multiple platinum hits including ‘Hold Me Tight (Feat. Crush)’, ‘You Don’t Know’, and ‘Too Much (Feat. DEAN), local Youtube/dance sensations 3P, hip hop performances by the Ban Huat crew featuring YUNGKAI, S.A.C, and Dato Maw, K-pop dance medleys, as well as live DJ sets by Sherry Alyssa, Queen T and Julian. Those who are interested to “Feel The Twist” can do so by visiting https://tigersoju.tigerbeer.com for more information.
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