Featuring Global Ambassador Evan Mock and Asia Pacific Brand Ambassador Mika Hashizume, the new campaign embodies an immersive journey through color, beauty, and emotion.

Actor Evan Mock and singer Mika Hashizume stylishly reflect Maui Jim’s contemporary coolness as Global and Asia Pacific Brand Ambassadors, respectively, in the new advertising campaign “Color You Can Feel.” This campaign coincides with the launch of Collection Ekahi, the first collection designed and produced by Kering Eyewear, marking a significant moment in Maui Jim’s strategy to refresh its image and expand its global reach, appealing to a younger, international audience.

Inspired by an appreciation of light and colour, Maui Jim’s focus on innovation is exemplified in its prescription technology and the proprietary PolarizedPlus2 technology featured in every lens. This technology protects eyes against harmful UV rays while enhancing the visual experience.

The campaign takes viewers on an immersive journey through colour, beauty, and emotion, showcasing a vibrant series of portraits that highlight the connection between sight and feeling when wearing Maui Jim sunglasses. The campaign promises an unparalleled visual journey, celebrating the brand’s commitment to pushing the boundaries of visual experience.

A dedicated creative effort completes the campaign with visuals and videos emphasizing the benefits of Maui Jim’s prescription lenses, tailored to meet every need for various occasions – from commuting through bustling city streets to engaging in outdoor sports and exploring sun-kissed shores.

Maui Jim presents a resonant narrative featuring distinct personalities who experience the world’s beauty through innovation and iconic style. The images demonstrate how Maui Jim frames redefine perception, enriching inner perspectives and transforming passive observers into active doers with a richer, clearer, and more vivid vision, from the brilliant hues of a sunset to the crisp, pure blues of the ocean.

Starring in the campaign, Evan Mock personifies Maui Jim’s contemporary coolness and imaginative spirit. From surfing and skateboarding on Oahu’s North Shore to his role in the “Gossip Girl” TV series, his unique approach makes him the perfect embodiment of the brand’s essence.

Mock expressed his enthusiasm: “Being a part of Maui Jim’s campaign is an honor. Being Hawaiian, Maui Jim has been such a big part of my life… It was just around, my grandfather had them, my father had them, that’s why the project became interesting to me. ‘Color You Can Feel’ is not just about sunglasses, it’s what you get when you put them on. Colors are vibrating… Watch the sunset and tell me what you feel!”

The collaboration with Evan Mock extends beyond his participation in the campaign, embracing solidarity with the Lahaina community after last summer’s tragic wildfires. As Maui Jim’s Global Brand Ambassador, Mock will support the company’s communications related to all actions undertaken to sustain the Hawaii Community Foundation’s “Maui Strong Fund.”

Following an immediate donation made during the disaster, Maui Jim will donate a portion of proceeds from the four styles worn by Mock in the campaign to the people of Lahaina, the birthplace and home of the brand. Details on the donation will be available on the mauijim.com website.

Roberto Vedovotto, President and CEO of Kering Eyewear, expressed his pride: “Embracing the essence of ‘Ohana, we are embarking on a transformative journey, fueled by passion and unwavering commitment, to elevate Maui Jim to new heights. With our ‘Color You Can Feel’ campaign, we are not just redefining eyewear, we are reshaping experiences. Together with Evan, who embodies the essence of Maui Jim’s contemporary DNA, we are not just selling sunglasses: we are inviting everyone to see the world through a lens of vibrancy, clarity and emotion.”

The campaign also features an authentic casting of diverse faces, representing Maui Jim’s commitment to inclusivity and catering to a wide spectrum of outdoor enthusiasts, experience seekers, Gen Z trendsetters, and ageless consumers with an attitude. The visuals were crafted by British photographer Nick Riley Bentham and Paris-based film director and artist Neels Castillon.

Dive into a world where every shade tells a story and every hue breathes life into your moments. Introducing the campaign “Color You Can Feel” starring Evan Mock, for the launch of the new Collection Ekahi: a celebration of the vibrant, vivid, and decidedly beautiful world we live in every day.

Adding to the excitement is the appointment of Asia Pacific brand ambassador, singer Mika Hashizume. Born and raised in Hawaii, Hashizume reconnects with the sunshine, beaches, and peaceful moments of his childhood through Maui Jim lenses. He is seen wearing the Ekahi collection, including the frameless rectangular Laulima style, designed with fashionable reflective mirror lenses and lightweight frames, perfect for outdoor leisure enthusiasts.

Maui Jim’s collection ranges from RM880 to RM1,935, available at Kering Eyewear Boutique by MOG Prestige located at Level 4, Pavilion Kuala Lumpur, and MOG outlets.

Official Hashtags:
@MauiJim #ColorYouCanFeel #CollectionEkahi
@KeringEyewear @MOGPrestige @MOGEyewear