Heineken Malaysia toasts a winning year, taking home four awards at the 2024 Putra Brand and Aria Brand Awards!

Heineken Malaysia once again demonstrated its leadership in the Malaysian beverage industry by securing four awards at the 2024 Putra Brand and Putra Aria Brand Awards. The company celebrated Gold wins for Heineken, Tiger Beer, and Guinness at the Putra Brand Awards, while Edelweiss earned Bronze at the Putra Aria Brand Awards, marking its second consecutive win since its Malaysian launch. These accolades bring the company’s total award tally to an impressive 47, further solidifying its reputation for excellence.

Managing Director Martijn van Keulen expressed his gratitude, crediting the wins to the loyalty of consumers and the dedication of the Heineken Malaysia team. “These recognitions reflect our commitment to brewing the joy of true togetherness and delivering experiences that resonate with our consumers,” he stated.

The company’s innovative campaigns and product launches contributed to its success in 2024. Heineken introduced creative initiatives like the Chinese New Year ‘Gong Hei Filter’ campaign, celebrating happiness and connection, and the Heineken Fresh List music platform, encouraging social interactions. Heineken 0.0 also partnered with Formula 1 champion Max Verstappen to reinforce the message, “When You Drive, Never Drink.”

Tiger Beer embraced boldness and culture with its ‘Cheers to a Bolder Tomorrow’ campaign and the launch of Tiger Soju Flavoured Lager, a nod to the global K-culture wave. It also celebrated Malaysia’s street food heritage through its Tiger Crystal Food Festival, which has supported local vendors since 2015.

Meanwhile, Guinness brought fans together with St. Patrick’s Day celebrations and hosted Premier League matchday events, enhancing its reputation as the world’s top stout. Edelweiss rounded off the year with its vibrant ‘Feel the Peach’ campaign, introducing a refreshing peach-infused variant of its premium wheat beer.

Notably, Heineken Malaysia also remains steadfast in its commitment to responsible consumption, advocating safe drinking through campaigns and initiatives like discounted Grab rides during the holiday season.

Heineken Malaysia’s products are intended strictly for non-Muslims aged 21 and above. For more information on Heineken Malaysia and the company’s initiatives, please visit www.heinekenmalaysia.com.