With a sleek packaging revamp, Tiger Beer unveils its refreshed identity – same great taste, new visual attitude – while launching promotions nationwide through June.
Tiger Beer has unveiled a fresh new look, marking the latest step in the brand’s ongoing evolution. Since its founding in 1932, the iconic Asian lager has built its reputation on boldness and innovation. Its refreshed identity is no different – visually sharper, globally unified, and steeped in the same fearless energy.
The new packaging features a rising tiger icon and a bold mix of deep blue, vivid orange, and silver. The “claw” detail in the letters “i” and “g” of the Tiger logo echoes the brand’s continued momentum and its call to “Uncage Your Tiger.”
At an event which launched the new design, Tiger Beer staged an eye-catching projection mapping show on the façade of Heineken Malaysia’s brewery, where the beer is brewed. The immersive display brought the updated branding to life — and served as a symbolic bridge between heritage and modernity.
“This is more than just a facelift. It reflects who we are — progressive, fearless, and always moving forward,” said Willemijn Sneep, Marketing Director of Heineken Malaysia. “Revealing the design at the brewery, where the beer comes to life, felt like the perfect way to honour both our roots and our future.”
The new look is rolling out across all global markets, ensuring Tiger’s visual identity is instantly recognisable wherever it’s enjoyed.
To mark the occasion, Tiger is also kicking off a Roaring New Look, Same Great Taste campaign with promotions running nationwide until June 30, 2025.
Here’s what’s on offer:
- At participating coffee shops and food courts: Buy 3 big bottles of Tiger Beer or Tiger Crystal and get a foldable tote bag (while stocks last).
- At selected bars, supermarkets, and convenience stores: Redeem exclusive prizes like a 999.9 Tiger Gold Bottle or a limited-edition Tiger Travel Bag by purchasing Tiger products and submitting your entry.
- Online on Drinkies, Shopee, and Lazada: Qualifying purchases may come with a Tiger Travel Bag or RM5 Touch ‘n Go eWallet credit, while supplies last.
Visit tiger4-0.tigerbeer.com or follow Tiger Beer on Facebook and Instagram for updates.
Kindly note that all Tiger Beer promotions and events are for non-Muslims aged 21 and above. Please drink responsibly.
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