Shell has launched a pocket-sized Ferrari made with Lego. According to the New Straits Times, the launch of this model is to celebrate over 60 years of innovative partnership between Shell and Ferrari.
Malaysia is the first country in the world to see the limited edition, buildable and collectable Ferrari models made with Lego bricks.
“This campaign perfectly represents the joint passion for the high standards of performance that Shell and Ferrari stand for while incorporating the fun and imaginative nature of Lego products. Whether they are fans of Ferrari, motorsports or Lego bricks, we think these toy cars will prove satisfying for our customers”, said Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd Managing Director, Azman Ismail.
There are altogether six models in the collection; Ferrari F150 Degree Italia, Scuderia Ferrari Truck, Ferrari 250 GT Berlinetta Passo Corto, Ferrari F40, Ferrari FXX and Ferrari 458 Italia.
The cars come with an illustrated step-by-step instruction on assembling it.
This limited edition collection is available for purchase at RM12.90 each at Shell stations nationwide with a minimum RM40 purchase of Shell products. The promotion is valid until Feb 3 next year. The cars will be available to the public in two phases, with three models released in each phase.
Keep a look out on Nov 24 as Shell will be revealing a life-sized Ferrari car made of Lego bricks.
For more information, visit www.shell.com.my/LEGO.
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