A survey by the Economist Corporate network reveals that multinationals which are headquartered outside Asia are seeing Asian revenues increase as a share of their global revenues. The respondents, senior executives from 170 companies, reported that their Asian operations contributed on average 19% of their global revenues in 2011, and this rose to 22% in 2012. They project that by 2017, the portion of global revenues coming from Asia will be around one-third.
The survey was conducted among some 200 executives of multinational companies and around three quarters of them were headquartered in Europe and North America. The respondents also stated that, in their view, their companies were under investing in this part of the world and could be doing better if they were more willing to capitalize on the potential of this region.
The survey ranked Malaysia in fourth place as a market in which to invest in the coming years, behind China, India, and Indonesia.
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