Make it ‘Our Day to Remember’ with Guinness this St. Patrick’s Day, as Guinness makes it memorable by giving fans the power to turn every pint into a unique representation of themselves!

Guinness Malaysia returns with its much-loved, month-long St. Patrick’s celebration, inviting Guinness enthusiasts to revel in the brand’s iconicity and Irish heritage. Dubbed “Our Day to Remember,” the 2024 St. Patrick’s campaign encourages Malaysians to come together and cherish memorable moments with friends while savouring their favourite stout. Running until the end of March, the campaign features a lineup of engaging activities, games, and giveaways across participating outlets and bars for fans to enjoy.

St. Patrick’s Day, often marked with a pint of Guinness among loved ones, receives a personal touch this year. For the first time, Guinness Malaysia introduces St. Patrick’s charms via augmented reality (AR), allowing fans to embellish their pint with unique symbols. By scanning the Guinness logo on their pint using the provided link, consumers can access a filter of charming icons to adorn their drink. Additionally, purchasing two sets of Guinness at select outlets entitles consumers to a complimentary glass and these charming AR additions.

In anticipation of the St. Patrick’s Festival on March 14, 2024, fans can score an exclusive Guinness Cooler Bag by purchasing their favourite Guinness products. Buying two four-can packs of Guinness Foreign Extra Stout (GFES) or Guinness Draught in a Can (GDIC) at participating retailers or two sets/buckets of Guinness products at select pubs and bars qualifies shoppers for the free cooler bag. Furthermore, purchasing a carton of Guinness products on Drinkies offers consumers the chance to snag the coveted Guinness Cooler Bag and stand a chance to win Apple Watches at participating convenience stores throughout the campaign period.

Shaun Lim, Marketing Manager of Wheatbeer, Stout and Diageo Brands at Heineken Malaysia Berhad, expressed, “Guinness has always been an icon in the St. Patrick’s Day festivities, and in celebration of making this St. Patrick’s ‘Our Day to Remember’, we want to reward Guinness lovers with new experiences and giveaways.” Lim emphasized the array of offerings, from personalizing pints with the AR filter to collecting unique icons at favourite pubs and bars, inviting fans to join the celebration.

Enthusiasts eager to partake in St. Patrick’s Day festivities can rendezvous with friends at their preferred pubs and bars, where a variety of activities await, including stand-up comedy nights, parades, games, live bands, and more. A full list of participating outlets is available on the official Guinness St. Patrick’s website. Those seeking to personalise their pints via AR can access the feature on the dedicated webpage.

For additional details on the Guinness St. Patrick’s campaign, visit the official website or Guinness Malaysia’s social media pages at Facebook and Instagram. As a reminder, all Guinness-related promotions and activities are intended for non-Muslims aged 21 and above, with an emphasis on responsible consumption and discouragement of drinking and driving.