The latest innovative twist from Tiger Beer finally made its way to Malaysia with an incredible launch event attended by thousands!

At the launch party for Tiger Soju Flavoured Lager, some 4,500 fans experienced a fun-filled night brimming with curated immersive experiences and live performances from both local and international acts. The event invited attendees into Tiger’s latest innovation in the Malaysian market, promising a night of playful adventure and sensory delight.

As fans entered, they were treated to an evening of exploration and refreshment, from engaging activities to flavour experimentation. The journey began with a neon-lit tunnel, ushering them into the vibrant world of Tiger Soju Flavoured Lager. While sampling the new Gutsy Grape flavour, attendees embraced the spirit of playful adventure.

Guests not only enjoyed the event but also transformed their looks with the ‘Twist Makeover,’ receiving complimentary makeovers in experimental styles and colours. At the Tiger Soju Flavoured Lager Bar, they tasted exclusive cocktails mixed with omija berry and ginger flower, accompanied by Asian snacks from the MiX.Store booth.

Aligned with the brand’s aim to turn everyday moments into lively ones, fans were entertained with live DJ sets by Queen T, Julian, and Sherry Alyssa, as well as hip hop performances by the Ban Huat crew featuring YUNGKAI, S.A.C, and Dato Maw. The night also included K-pop dance medleys and a headline performance by South Korean rapper Loco, beloved for his sincere lyrics and melodic flow.

“With the launch of a product that is bold and lively, we wanted consumers to be part of the fun by providing them with a space to explore and experiment. It was exciting to see people express themselves playfully – we hope our fans continue to celebrate their everyday occasions in fun ways with the Tiger brand, always with a twist,” said Willemijn Sneep, Marketing Director at Heineken Malaysia Berhad.

Tiger Soju Flavoured Lager in Gutsy Grape is now available across Peninsular Malaysia in bottles and cans at all major supermarkets, convenience stores, minimarts, bars, restaurants, and online retail channels, including Drinkies.

For more information, visit Tiger Soju Flavoured Lager, and follow the brand’s social media pages on Facebook and Instagram. Tiger and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers not to drink and drive.