La Roche-Posay’s MELA B3, featuring the groundbreaking Melasyl™ technology, helps enhance skin health with a scientifically backed skincare range.

Maintaining skin health is crucial not only for appearance but also for overall well-being. The skin is the body’s largest organ, acting as a barrier against environmental aggressors such as UV radiation, pollution, and pathogens. Healthy skin helps regulate body temperature, prevents dehydration, and supports immune function.

High-quality skincare products play an essential role in maintaining skin health by providing targeted treatments for various conditions such as hyperpigmentation, acne, and dryness. These products often contain scientifically proven ingredients that can repair, protect, and enhance the skin’s natural functions, leading to improved texture, tone, and resilience. Investing in dermatologically tested products ensures safety and efficacy, helping individuals achieve and maintain optimal skin health.

With this firmly in mind, La Roche-Posay introduces its revolutionary MELA B3 product range, spotlighting L’Oréal’s pioneering Melasyl™ technology. This innovation, the result of 18 years of research and screening over 100,000 molecules, signifies a major advancement in pigmentation science. Presented at the 2023 World Congress of Dermatology, Melasyl was launched alongside a significant epidemiological study involving 48,000 participants from 34 countries.

The study highlighted the global prevalence of pigmentation disorders and their substantial impact on quality of life and social stigma. Notably, 50% of participants reported experiencing pigmentation issues such as sunspots, post-inflammatory hyperpigmentation (PIH), and melasma.

The MELA B3 range marks a new era in hyperpigmentation treatment, offering a comprehensive solution that enhances both skin health and overall well-being. This innovative product lineup includes key benefits such as anti-inflammation to reduce damage from UV exposure and pollution, skin renewal and exfoliation to diminish dark spots, and antioxidant protection to prevent free radical-induced melanin production. Featuring the groundbreaking Melasyl molecule, which intercepts excess melanin before it reaches the skin’s surface, MELA B3 delivers visible results in just one week.

Ashlee Ng, General Manager of L’Oréal Malaysia’s Dermatological Beauty Division, underscores La Roche-Posay’s dedication to advancing skin health through scientific innovation and dermatological expertise. “Our partnership with dermatologists ensures we remain at the forefront of skincare science. The introduction of the MELA B3 product range is a significant step in providing solutions that not only address hyperpigmentation but also improve overall skin health.”

She added, “With the combination of Melasyl, Niacinamide, and La Roche-Posay’s signature thermal spring water, the MELA B3 lineup is highly effective. Once consumers achieve their desired results, they can have peace of mind knowing that MELA B3 has been tested with anti-relapse efficacy, significantly reducing the recurrence of hyperpigmentation. Additionally, our products are suitable for sensitive skin as each La Roche-Posay product has been tested extensively, ensuring safety and effectiveness. The L’Oréal Dermatological Beauty Division is proud to bring consumers access to such cutting-edge innovations.”

The MELA B3 range, suitable for all skin tones and extensively tested for safety and efficacy, is now available at leading pharmacies and e-commerce platforms, offering a transformative skincare routine for those battling hyperpigmentation.

About La Roche-Posay

Recommended by 90,000 dermatologists worldwide, La Roche-Posay’s mission is to offer life-changing dermatological skincare solutions. Created by a pharmacist in 1975, the brand is today present in over 60 countries. It offers a unique range of daily skincare developed for every skin type to complement patients’ treatments and promote good skincare practices adapted to each skin concern. The brand develops formulas with its exclusive Selenium-rich water, also used at its Thermal Center, the first Dermatology Centre in Europe, due to its antioxidant and soothing properties.