This holiday season, Heineken Malaysia urges responsible drinking, and in their latest initiative with Grab, they’re putting their words into action.

As the year comes to a close and holiday festivities ramp up, Heineken Malaysia is championing responsible enjoyment with a focus on safety. This festive season, the company is offering over RM10,000 worth of Grab ride vouchers to encourage partygoers to opt for safer transportation options.

From December 20, 2024 to January 5, 2025, consumers can redeem two RM10 Grab ride vouchers every Friday, Saturday, and Sunday by using the promo code ‘ENJOYRESPONSIBLY’—available while stocks last. This initiative underscores Heineken Malaysia’s commitment to making safety a key part of holiday celebrations.

“At Heineken Malaysia, we constantly introduce new initiatives and collaborations to ensure our beers are enjoyed safely and responsibly,” said Martijn van Keulen, Managing Director of Heineken Malaysia. “Since 2010, we’ve dedicated over 10% of Heineken’s media spend annually to advocating responsible consumption, totalling more than RM9 million to date. From launching Heineken 0.0 in 2019 to our collaboration with Grab Malaysia, we strive to make responsible choices easier and more accessible for everyone.”

ADVOCATING SAFETY THROUGH IMPACTFUL CAMPAIGNS

This year, Heineken Malaysia has amplified its moderation message through various platforms. The ‘When You Drive, Never Drink’ campaign, featuring Formula 1 champion Max Verstappen, reinforced the importance of staying sober behind the wheel. Locally, the ‘Player 0.0’ initiative engaged over 1,500 participants in a mobile and sim racing competition to highlight the dangers of drinking and driving.

FESTIVE TIPS: LOW. SLOW. NO.

In line with the holiday spirit, Heineken Malaysia is sharing simple tips to ensure celebrations remain safe and enjoyable:

• LOW – Keep it Light: Alternate alcoholic beverages with water or choose lighter options to maintain a balanced holiday glow.
• SLOW – Savour the Moment: Sip responsibly, stay hydrated, and pair drinks with delicious food to enhance the festive mood.
• NO – Choose Wisely: Not every toast requires alcohol. Mocktails, sparkling water, or a de-alcoholised drink like Heineken 0.0 can be just as festive.

TOGETHERNESS WITH RESPONSIBILITY

Heineken Malaysia invites everyone to embrace true togetherness this holiday season by making thoughtful and responsible choices. Use the promo code ‘ENJOYRESPONSIBLY’ to claim your Grab ride vouchers and ensure a safe journey to and from your festivities. Terms and conditions apply.

All promotions and brand activities by Heineken Malaysia are strictly for non-Muslims aged 21 and above. The company continues to advocate responsible consumption and reminds everyone: when you drive, never drink.

For more information on HEINEKEN Malaysia and its initiatives, visit www.heinekenmalaysia.com.